YCN- Short List

I have short listed the briefs to a few that, i would like to take forward. I short listed them to well known companies that i know, so i can relate to them and already have some knowledge on them, which will help me with ideas.

I just wanted to show you some of the key points of my chosen briefs, and then will select my two fianl briefs, that i will take forward and create ideas for our next class, where we discuss and pitch our ideas to the class.

Sega-

This is a very open creative brief and you are free to respond in any media type including (but not limited to) video, print, paint, audio, online. This should be seen as a piece of brand   communication rather than a specific product communication.

20th Century Fox-

The new movie has to stand up as a standalone release and completely reboot the franchise – particularly as the majority of today’s cinemagoers weren’t even born when the original movie was released.

Marks and Spencers-

We need an icon, logo or family of identity elements that can work and come to life in all of our consumer communication channels. This will be the shorthand through which our customers identify our Plan A products and services. We want this to be evocatively engaging in the way that the WWF panda logo is.

Open Uni-

Your idea should include a compelling message, creative concept and media suggestions. You are free to choose any medium or combination of media that you wish.
We hope that the strongest entry can be turned into a real marketing campaign. If that entry is yours, you will also be given the opportunity of work experience at our creative agency to make it happen.

Ted Baker-

Consider how to communicate both Ted’s personality and the selling points of the product using different media – digital, ambient, etc. – to bring the idea to life (but not traditional press or TV ads).






Now it is time to select the two briefs that i want to concentrate on. At heinze sight, i feel more to go with a brief that is open for ideas and techniques, rather than Strictly following something that a company wants to be made, as i am free to make my own ideas and beliefs.