What drink to pick?

I am a big fan of Alcohol :) So choosing a drink is quite fun, as there is so much choice. When researching alcoholic drinks on the internet, it was quite surprising how different the designs are in each different sector of alchol, and also in each different brands. Shockingly they are old fashioned looking in quite a few instances.

Here are a few that i looked at:

After looking at all the alcohol on the market, i have immediately become drawn to either focusing on an east Asian beer or a pear cider. This is due to the fact that i simply drink this type of alchol the most, and i think the design side for the campaign, would be very interesting. However, we also viewed last years work and i saw a campaign on an idian beer (King Fisher), and i liked the techniques used, and i think i could incorporate the designs and ideas into a Chinese/Malaysian beer.

Types of Alcohol

SPIRITS

GIN - a colorless alcoholic beverage made by distilling or redistilling rye or other grain spirits and adding juniper berries or aromatics such as anise, caraway seeds, or angelica root as flavoring.

VODKA - originally distilled from fermented wheat mash but now also made from a mash of rye, corn, or potatoes.

RUM - distilled from cane juice, or from the scummings of the boiled juice, or from treacle or molasses, or from the lees of former distillations. Also, sometimes used colloquially as a generic or a collective name for intoxicating liquor.

WHISKEY - distilled from grain, potatoes, etc., especially in Scotland, Ireland, and the United States. In the United States, whisky is generally distilled from maize, rye, or wheat, but in Scotland and Ireland it is often made from malted barley.

TEQUILA - an alcoholic liquor distilled from the fermented juice of the Central American century plant Agave tequilana.

BRANDY - an alcoholic liquor distilled from wine or fermented fruit juice.

LIQUEURS

(FLAVORED SPIRITS)

Liqueurs are flavored spirits prepared by infusing certain woods, fruits, or flowers, in either water or alcohol, and adding sugar, etc. Others are distilled from aromatic or flavoring agents.

WINES & CHAMPAGNE

RED WINE - wine having a red color derived from skins of dark-colored grapes.

WHITE WINE - any wine of a clear, transparent color, bordering on white, as Madeira, sherry, Lisbon, etc.; -- distinguished from wines of a deep red color, as port and Burgundy.

ROSE WINE - pinkish table wine from red grapes whose skins were removed after fermentation began.

CHAMPAGNE - a sparkling white wine made from a blend of grapes, especially Chardonnay and pinot, produced in Champagne.

SPARKLING WINE - any of various effervescent wines, such as champagne, produced by a process involving fermentation in the bottle.

VERMOUTH - a sweet or dry fortified wine flavored with aromatic herbs and used chiefly in mixed drinks.

ALE

LAGER - a type of beer of German origin that contains a relatively small amount of hops and is aged from six weeks to six months to allow sedimentation.

CIDER

BEER

Information found on: http://library.thinkquest.org/05aug/01220/types_of_alcohol.htm

Advertising Standards Authority - Alcohol Advertising Regulations

The ASA alcohol advertising guidelines are listed below:

Advertisements must not suggest that alcohol can contribute to an individual’s popularity or confidence, or that refusal is a sign of weakness. Nor may they suggest that alcohol can enhance personal qualities.

Advertisements must not suggest that the success of a social occasion depends on the presence or consumption of alcohol.

Advertisements must not link alcohol with daring, toughness, aggression or anti-social behaviour.

Advertisements must not link alcohol with sexual activity or success or imply that alcohol can enhance attractiveness.

Advertisements must not suggest that regular solitary drinking is acceptable or that drinking can overcome problems.

Advertisements must neither suggest that alcohol has therapeutic qualities nor offer it as a stimulant, sedative, mood-changer or source of nourishment, or to boost confidence. Although they may refer to refreshment, advertisements must not imply that alcohol can improve any type of performance.

Advertisements must not suggest that alcohol might be indispensable or link it to illicit drugs.

Advertisements must not suggest that a drink is to be preferred because of its alcohol content nor place undue emphasis on alcoholic strength.

Advertisements must not show, imply or encourage immoderate drinking. This applies both to the amount of drink and to the way drinking is portrayed.

References to, or suggestions of, buying repeat rounds of drinks are not acceptable.
Alcoholic drinks must be handled and served responsibly.

Advertisements must not link drinking with the use of potentially dangerous machinery, with behaviour which would be dangerous after consuming alcohol (such as swimming) or with driving.

Advertisements for alcoholic drinks must not be likely to appeal strongly to people under 18, in particular by reflecting or being associated with youth culture.

Children must not be seen or heard, and no-one who is, or appears to be, under 25 years old may play a significant role in advertisements for alcoholic drinks. No-one may behave in an adolescent or juvenile way.

Advertisements for alcoholic drinks must not show, imply or refer to daring, toughness, aggression or unruly, irresponsible or anti-social behaviour.

Advertisements for alcoholic drinks must not appear to encourage irresponsible consumption.

Advertisements for alcoholic drinks must not normally show alcohol being drunk in a working environment.

Alcoholic drinks must not be advertised in a context of sexual activity or seduction but may include romance and flirtation

Advertisements for alcoholic drinks may contain factual statements about product contents, including comparisons, but must not make any other type of health, fitness or weight control claim.

Hand Made

In this new assignment, i will be creating a piece of design for a advertising campaign of a branded alcoholic drink of my choice.

I will create designs handmade, hence why this project is called "Handmade", and scan my chosen designs into the computer, and use my experiments to create the final campaign.

Stella Atrois's recent campaign explores a sense of past and cultural associations. This is used to strengthen a brand identity and compete in the product market successfully.

The brief states three main pieces that are intended to be created:

30 Second Animated Advert
Full Page Magazine Advert
Billboard Advert


I will be using Photoshop, Illustrator and After Effects for this designated project.