More Analysing of Briefs

 Here i have analyzed the last of the briefs in the shortlist in my sketchbook ...
 








20th Century Fox:

Keywords in the brief -
Rise of the Apes
Planet of the Apes
Movie
Tale
War for supremacy
Caesar
Stand up
Standalone
Reboot
Cinemagoers
Bold creative thinking

Young Audiences
Bold, fresh and original

• Choice of medium

• New Movie

• Young Audience

 My initial thoughts for this brief, would be to design a poster for the film, and placing the poster in real life situations such as billboards and magazines. The poster would use a very well thought out typography, which would fit with the film and i would use some some footage/images that are actually involved in the film.

Prospects to include in the Poster:
Typography
Pictures
Chilling
Gory
Vivid
Gothic
Dull
Real life places







Ted Baker


Keywords in the Brief - 
Collections
Eyewear
Footwear
Watches
Fragrances
Brand
Design
Distinctive
Integrated
Articulates
Touch Points
Amplify
Experimental
Humour
British
Digital/Ambient
Grabs Peoples attention
Eye time
Innovative

• Print

• Stylish

My initial thoughts to this brief, is to make a leaflet/Pamphlet to advertise his shoes, and give loads of details about his footwear. I would use eye catching photo's and descriptive information to grab the audiences attention. Bright colours and bold text.

(At heine sight, i do not think i will go along with this idea or brief)


Prospects to include in the Pamphlet:
Bright Colours
Bold Text
Eye catching Imagery
Infromative
British
Humour

Marks and Spencers


Keywords in the Brief -  
Retailer
Identity
Customers
Plan A
Change
Sustainable Retailer
Awareness
Achievement
Involving Customers
Corporate
Inspire
Icon/Logo
Communication
Evocatively engaging
Identify
Inclusive
Grounded

• Logo

• One-for-All mediums

• Retailer Shop

To be fair, i am not keen on this campaign as it is so narrow to what i have got to do. Simply, all is needed is a logo, and i do not think i would enjoy doing this job. However, if i was to pick this brief, then i would make sure the Logo is simple, as well as eye catching and uses the famous Marks and Spencers, dark green color in it.

Prospects to include in the Logo:
Small
Corporate
Green
Eye Catching
Simple