Here are some promotion video's for Festivals after promotion :
I quite like this style of video, where they have a bit of footage, along with some stills, a bit of stop motion etc. It has a variety of techniques in it, and is quite successful, but if i was to do something simular, i am not sure if i would have a voice over.
This is another effective promotion video, made up of all stills captured from the reading festival.
This is a promotion video time lapse created for Latitude festival. I really like the use of time lapses, and am thinking that i would like to use this technique in my promo video (possibly in the local lama farm).
Here is some pre promotion video's.
This is a pre promotion video for the Latitude festival, as is done in the style of animation.
This is a pre promo video for Glastonbury, and i like the way they demostate the enviroment of the festival in completely different enviornments. I think this works well, and is very effective!
Monday 28 February 2011
3G Connection Maps
Today i researched the availability of 3G connectivity within the Glynde Area. It helps as i know where the area is. as it is a common road i use to go through with my friends on our motorcycles.
Vodafone is fairly strong but had a few patches in the area which tend to be week in signal.
T-Mobile's coverage seems to be very strong as well, but as you can see there are a few white patches within the middle of Glynde, where it is a week signal.
3 Mobile Network
3 mobile network cover most of the area and appears to have fairly 'ok' signal in Glynde, but is not at its strongest, as it is not a deep purple colour.
Vodafone Network
Vodafone is fairly strong but had a few patches in the area which tend to be week in signal.
Orange Network
Orange network coverage seems to be strong in the Glynde area, and seems to be very consistent.
T-Mobile Network
T-Mobile's coverage seems to be very strong as well, but as you can see there are a few white patches within the middle of Glynde, where it is a week signal.
Social Networking
Yesterday i looked at the Twitter and Facebook pages created for Meadowlands, for audiences to track, get information and see the bands etc...
Twitter:
Facebook:
There are some youtube clips on both pages, links to bands that will be playing in the festival, there are photo's of last years entry and some posts from Mark Ede, himself. However, i think the sites would benefit more, if they interacted with the people who are fans of the site, and give them a bit more information, and would probably seem a bit more interesting if they included some sort of live video, rather than edited music.
On Glastonbury Feastival's Facebook and Youtube Channels, they include:
Twitter:
Facebook:
There are some youtube clips on both pages, links to bands that will be playing in the festival, there are photo's of last years entry and some posts from Mark Ede, himself. However, i think the sites would benefit more, if they interacted with the people who are fans of the site, and give them a bit more information, and would probably seem a bit more interesting if they included some sort of live video, rather than edited music.
On Glastonbury Feastival's Facebook and Youtube Channels, they include:
- Videos of behind the scenes
- Photographs from behind the scenes
- Photographs of previous festivals being set up
- Band information
- Charities
- Band photographs
- Band interviews
- Competitions
- Interaction with fans
- Polls
- Interview with fans
- Ticket sales and deals info
Preperation for Pitch
These are a list of things i can prepare for, for my pitch, the second week back on a monday morning after half term, with lots of research...
- Band promotion
- Music promotion
- Optimizing web content for mobile
- Mobile & 3G coverage
- Current festivals ideas
- Festival images
- Storyboarding/animatics
- Copy write and public filming laws
- Legal content and permissions for shooting on premises
- Transportation and organising
Sunday 27 February 2011
New Live Brief- Meadowlands Feastival
We have been set a new Live brief. Last Thursday the client came into our class to speak to us about the project. Mark Ede is the organiser of the festival and wants us to think of a campaign that will help attract an audience to the festival. He wants us to help promote Meadowlands.
"A music festival on the 27th-29th May, currently it's second year running and is a very small feastival. He wants to attract a younger target audience to it and will be held in the little village Glynde roughly 15 minutes drive from where i live.
In class we was asked to come up with some ideas to help with the campaign:
Online competitions - win tickets. Band competitions - meet band
Music videos
Facebook page
Youtube advert/Twitter advert
Posters
Clothing
Animations, motion graphics
Videos - interviews with band
Videos - behind the scenes
Blogs - about the preperation
Blogs sponsored by Meadowlands
Flyers, Leaflets
Billboards
Online banners
Sticker campaign
TV Advert
Badges, Coasters
Local media - Advertisements in paper/leaflets
After talking about the brief, we decided to stay away with T-shirts, coasters, badges because the simple fact that they will cost. We also decided not to go along with the idea of posters/flyers because Meadowfields currently already use them.
We decided to do something Digitally-
A website optimized for smartphones which includes updates on the festival lineups, stages, ticket prices, travel information, music previews, reviews, times, locations and have something to let people upload their own photos and videos.
Each person, in this assignment; will make a promotion video each and create a page that will contribute to the website.
We also talked about creating an app for smartphones that will cover the majority of stuff that the website contains.
My first initial thought about this project is that it can be quite fun to do, but becasue it is a live brief, i will have to make sure my time management is up to scratch and make sure all my deadlines are met and that i dont fall behind. It is also going to be quite enjoyable becasue the fact of it being related to music festival, i like this as i go to festivals myself, so i can relate to the subject.
Lastly, here is the festivals logo-
"A music festival on the 27th-29th May, currently it's second year running and is a very small feastival. He wants to attract a younger target audience to it and will be held in the little village Glynde roughly 15 minutes drive from where i live.
In class we was asked to come up with some ideas to help with the campaign:
Online competitions - win tickets. Band competitions - meet band
Music videos
Facebook page
Youtube advert/Twitter advert
Posters
Clothing
Animations, motion graphics
Videos - interviews with band
Videos - behind the scenes
Blogs - about the preperation
Blogs sponsored by Meadowlands
Flyers, Leaflets
Billboards
Online banners
Sticker campaign
TV Advert
Badges, Coasters
Local media - Advertisements in paper/leaflets
After talking about the brief, we decided to stay away with T-shirts, coasters, badges because the simple fact that they will cost. We also decided not to go along with the idea of posters/flyers because Meadowfields currently already use them.
We decided to do something Digitally-
A website optimized for smartphones which includes updates on the festival lineups, stages, ticket prices, travel information, music previews, reviews, times, locations and have something to let people upload their own photos and videos.
Each person, in this assignment; will make a promotion video each and create a page that will contribute to the website.
We also talked about creating an app for smartphones that will cover the majority of stuff that the website contains.
My first initial thought about this project is that it can be quite fun to do, but becasue it is a live brief, i will have to make sure my time management is up to scratch and make sure all my deadlines are met and that i dont fall behind. It is also going to be quite enjoyable becasue the fact of it being related to music festival, i like this as i go to festivals myself, so i can relate to the subject.
Lastly, here is the festivals logo-
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