I am a big fan of Alcohol :) So choosing a drink is quite fun, as there is so much choice. When researching alcoholic drinks on the internet, it was quite surprising how different the designs are in each different sector of alchol, and also in each different brands. Shockingly they are old fashioned looking in quite a few instances.
Here are a few that i looked at:
After looking at all the alcohol on the market, i have immediately become drawn to either focusing on an east Asian beer or a pear cider. This is due to the fact that i simply drink this type of alchol the most, and i think the design side for the campaign, would be very interesting. However, we also viewed last years work and i saw a campaign on an idian beer (King Fisher), and i liked the techniques used, and i think i could incorporate the designs and ideas into a Chinese/Malaysian beer.
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