After having a a seminar with the class, i have noted down some useful ideas to include in my sketchbook, which will help me to create my project.
Possible things to include:
Mind maps
Mood Boards- pictures all spread out like a montage (making connections) fruits? Colours? Diffferent cereal boxes?
Thumbnails- e.g. designing a cartoon character
Visualisation- one big thumbnail
Tuesday, 20 October 2009
Monday, 19 October 2009
Possibilities for imagery
I have started to look at possbile characters that i could place on the front of my packaging. After researching all the cereal boxes, it appears to be very popular to include a sort of cartoom/animated animal object on the front of the boxes. This is due to the fact of attracting the typical young age children who enjoy this. Here are a few clip art animals i found of the net, which i could
Other possible packaging/boxes
Here i have looked at some other types of packaging in comparison to cereal and game boxes. This is to gain a wider base of knowledge on the consumer, marketing and packaging techniques.
Cat food: Waitrose.com
All the cat boxes use the same graphics, obviously as it is only aimed and meant for one animal. They use different colours depending on the flavours that are inside. Each brand has a different layout, which tries to attract the audience. In my opinion the one what stands out to me is the IAM's box, as it has that distinctive logo, which is the cat-like paw, which looks effective.
Soap Boxes: sainsburies.com
Colours of soap powder boxes play a large role into this when being designed. Green tends to mean that it is a Bio powder, Blue generally means Non bio, and a red/purple means colour. The logo is the key focus on all of these boxes, helping consumers locate their favourite brand and also making it stand out on a self.
Cat food: Waitrose.com
All the cat boxes use the same graphics, obviously as it is only aimed and meant for one animal. They use different colours depending on the flavours that are inside. Each brand has a different layout, which tries to attract the audience. In my opinion the one what stands out to me is the IAM's box, as it has that distinctive logo, which is the cat-like paw, which looks effective.
Soap Boxes: sainsburies.com
Colours of soap powder boxes play a large role into this when being designed. Green tends to mean that it is a Bio powder, Blue generally means Non bio, and a red/purple means colour. The logo is the key focus on all of these boxes, helping consumers locate their favourite brand and also making it stand out on a self.
Research into Products in the Market
There appear to be 3 main brands and competitors of cereal on the shelf in the supermarkets. These are Kellog's brand, Nestle and Weetabix. I also noticed that the supermarkets sell there own branded cereal, which tends to be fairly cheaper as well compared to the top names in cereal.
Kellog's Products: Kellogs.co.uk
Nestle Products: Nestle.co.uk
Weetabix: weetabix.co.uk
Asda's own branded cereal: ada.co.uk/cereal
Within all my brands of cereal, i have noticed that there are ranges of box, which will then appeal to different audiences. There is the children/'kiddy' range (e.g the kellog's co co pop's because it uses a animated cartoon character), a healthy and fitness type (e.g. pretty much the whole of the weetabix range as it complemented with fruits in a picture and has a picture of a heart indicating that the cereal is good for you heart and health) and lastly there is the very basic and stand packaging which includes minimal graphics and very basic typography, e.g. cheerios, kellogs all brand and asda's whole rain.
Nestle Products: Nestle.co.uk
Weetabix: weetabix.co.uk
Asda's own branded cereal: ada.co.uk/cereal
Within all my brands of cereal, i have noticed that there are ranges of box, which will then appeal to different audiences. There is the children/'kiddy' range (e.g the kellog's co co pop's because it uses a animated cartoon character), a healthy and fitness type (e.g. pretty much the whole of the weetabix range as it complemented with fruits in a picture and has a picture of a heart indicating that the cereal is good for you heart and health) and lastly there is the very basic and stand packaging which includes minimal graphics and very basic typography, e.g. cheerios, kellogs all brand and asda's whole rain.
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