Research into Products in the Market

There appear to be 3 main brands and competitors of cereal on the shelf in the supermarkets. These are Kellog's brand, Nestle and Weetabix. I also noticed that the supermarkets sell there own branded cereal, which tends to be fairly cheaper as well compared to the top names in cereal.

Kellog's Products: Kellogs.co.uk

Nestle Products: Nestle.co.uk

Weetabix: weetabix.co.uk

Asda's own branded cereal: ada.co.uk/cereal

Within all my brands of cereal, i have noticed that there are ranges of box, which will then appeal to different audiences. There is the children/'kiddy' range (e.g the kellog's co co pop's because it uses a animated cartoon character), a healthy and fitness type (e.g. pretty much the whole of the weetabix range as it complemented with fruits in a picture and has a picture of a heart indicating that the cereal is good for you heart and health) and lastly there is the very basic and stand packaging which includes minimal graphics and very basic typography, e.g. cheerios, kellogs all brand and asda's whole rain.