Monday, 19 October 2009

Other possible packaging/boxes

 Here i have looked at some other types of packaging in comparison to cereal and game boxes. This is to gain a wider base of knowledge on the consumer, marketing and packaging techniques.

Cat food: Waitrose.com

















All the cat boxes use the same graphics, obviously as it is only aimed and meant for one animal. They use different colours depending on the flavours that are inside. Each brand has a different layout, which tries to attract the audience. In my opinion the one what stands out to me is the IAM's box, as it has that distinctive logo, which is the cat-like paw, which looks effective.

Soap Boxes: sainsburies.com













Colours of soap powder boxes play a large role into this when being designed. Green tends to mean that it is a Bio powder, Blue generally means Non bio, and a red/purple means colour. The logo is the key focus on all of these boxes, helping consumers locate their favourite brand and also making it stand out on a self.

No comments:

Post a Comment